Criminallyvulgar

On again off again blog of Tiffany Craig.

11.17.2007

Offensive Google Searches?

I'm working on some things for the Manchester Requiem Game today. I like to try and keep things as true to life as possible. So, Jewish neighborhoods in real life Manchester are Jewish neighborhoods in World of Darkness Manchester.

I did a Google search to try and identify places where there might me temples, rabbis, or known communities. My query was Jewish Neighborhoods in Manchester. (Oddly right?)

I managed to get the information I was looking for but also got this at the top of my search results.

If you recently used Google to search for the word "Jew," you may have seen results that were very disturbing. We assure you that the views expressed by the sites in your results are not in any way endorsed by Google. We'd like to explain why you're seeing these results when you conduct this search.

A site's ranking in Google's search results relies heavily on computer algorithms using thousands of factors to calculate a page's relevance to a given query. Sometimes subtleties of language cause anomalies to appear that cannot be predicted. A search for "Jew" brings up one such unexpected result.

If you use Google to search for "Judaism," "Jewish" or "Jewish people," the results are informative and relevant. So why is a search for "Jew" different? One reason is that the word "Jew" is often used in an anti-Semitic context. Jewish organizations are more likely to use the word "Jewish" when talking about members of their faith.


It's strange and sad Google feels the need to explain search algorithms and how prejudice can crop up in results. The distinction between Jew and Jewish is also something I never realized. An education for all I guess.

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